How To Increase View Count On Youtube
YouTube is constantly changing and evolving. Long gone are the days dominated by funny cat videos and dogs on skateboards. Today YouTube is also a place for marketers .
Over 1 billion hours of video are watched on YouTube daily — that's more than than Netflix and Facebook video combined.
But, hither's the kicker… 62 per centum of businesses apply Youtube as a aqueduct to post video content — which is crazy!
C razy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool. Simply in guild to boost your sales , you've got to go more costless YouTube views.
In this article, you'll learn xviii means to get more than views on YouTube, build your make, and boost your sales .
But first, allow'south talk quickly virtually how to brand a video on YouTube.
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Post Contents
- How to Brand a Video on YouTube
- How to Get More than Views on YouTube
- 1. Create Compelling Content
- 2. Encourage Viewers to Subscribe
- iii. Create Playlists to Go on People Watching
- four. Promote Other Videos with Stop Screens and Cards
- five. Add a Watermark to Your Videos
- 6. Make Sure Your Videos Are Embedding Enabled
- 7. Promote Your Videos on Other Social Channels
- 8. Empathise the Importance of 'Sentry Time'
- 9. Nurture a Community
- 10. Optimize Your Video Titles
- 11. Optimize Your Channel
- 12. Create a YouTube Trailer Featuring Your Best Content
- 13. Create Compelling Thumbnail Images
- fourteen. Transcribe Your Videos
- 15. Publish Your Videos at The All-time Time
- 16. Invite Invitee Vloggers
- 17. Build an Influencer Customs
- 18. Know What's Viral
- Your Turn
- Desire to Acquire More?
How to Brand a Video on YouTube
- Plan Your Video
Before yous start making a video for YouTube you lot need to plan what you desire to produce. Generate a storyboard outlining each scene or section of the video. Think most the messaging you want to portray to your audience and plan where in the video you will include calls-to-action . This is important every bit you need people to want to do something after watching the video.
- Write Your Script
Based on your video plan, begin writing your video script. Attempt to keep the linguistic communication relatable and highly-seasoned to your audition. If your video is a beginners guide, don't use likewise many technical terms. If you are making an in-depth YouTube video, brand certain to include terms that are specific to the industry to build trust with your viewers. Don't create a long script if your storyboard is short as information technology will mean a lot of lingering on screens that will not make for a expert viewing feel.
- Create a Shot List
Having a shot list will encourage you to think well-nigh the smaller details, like lightning management and camera placement. Make sure to create one once you're done writing your script. It should include all of the things that help requite a sense of direction to your production, such as the camera setup or activeness/dialogue each scene requires.
- Organize Your Scene
Will your video be animated, live-activity, or real-fourth dimension? What kind of props will you need when making your video and so that your YouTube followers will stay engaged during your whole video? These questions are important to answer as they volition assistance make your video await more professional. Invest in branding to add to the groundwork of your videos and thumbnails so that your video looks height quality .
- Prepare Yourself
If you are starring in the video, or just directing it, it is important to gear up and practice so that the existent thing will go off without a hitch. The devil is in the detail when it comes to making a YouTube video, so practicing will account for all the things that could go wrong when shooting.
- Edit Your Video
Later on doing a few takes of each scene the magic starts – you lot tin can showtime editing your video to omit minor mistakes or elements of scenes that don't fit. Take the fourth dimension here to inquire whether each line sounds natural, and delete lines that don't fit into the overall video.
- Upload YouTube Video
Within the YouTube platform, yous can upload your video, including a title, tags, and a description for your audience . These things volition help your audition to find your video through. If y'all are planning to create more than i video on a particular topic, you tin create a playlist and add information technology to this. Recall near adding cards and captions to your video to help users navigate more than effectively around your channel.
- [Additional Tip] Go Live
Once you have plenty feel creating videos, why not endeavor going live and talking to your audience in real-fourth dimension. Reply questions from your audience in the moment and give your viewers the ultimate viewing experience.
How to Get More than Views on YouTube
Now let'southward jump directly into the specifics of getting more views on YouTube.
i. Create Compelling Content
It won't affair how many hacks or ads you employ if your videos aren't good. So how can you create compelling content that will become more views on YouTube? Well, ane of the best means is to create 'how to' videos :
Simply identify what your platonic customers most want to know, then create videos that come across their needs. Does this work? You bet. YouTube creator Graham Cochrane racked up 51 million YouTube views by focusing on how-to content.
Cochrane finds video ideas in the comments of his social channels. If that doesn't work, he asks his community what they'd like him to make videos about.
Simple, right?
Cochrane said , "An amazing thing happens when you ask people what they demand and desire, and and then you go and make information technology for them — they think you read their heed!" Bottom-line: Consistently create content that solves your ideal customer's problems or meets their needs. It'due south the way to develop a loyal community of fans and get more views on YouTube.
two. Encourage Viewers to Subscribe
Take you lot ever heard the maxim, "Your all-time new customers are your quondam customers"? In other words, retaining customers tin be a powerful way to grow your business. Well, the same holds true for YouTube views.
Which is why one of the easiest ways to become more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release. How do yous get viewers to subscribe?
The best way is simply to enquire at the outset and end of each video!
But don't just ask viewers to subscribe to your YouTube channel. Make sure that you as well prompt them to plough on the notification bell later they've clicked 'Subscribe.'
This style, one time a viewer subscribes, they'll be notified every time you upload a new video. Growing your subscribers is vital to getting more free YouTube views, and then showtime request your viewers to subscribe at present!
3. Create Playlists to Keep People Watching
YouTube's own statistics show that "top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%."
Why do playlists work and so well? Auto-play. Information technology takes effort to pull your attention away from videos you lot're enjoying when they just keep playing. In fact, at that place's a cognitive bias at work called 'loss disfavor.'
Loss aversion states that the hurting of losing something is twice as bad every bit the pleasure received from gaining something equivalent. For example, loss aversion suggests that people will piece of work twice as hard to keep $100, every bit they will gain $100. Auto-play uses loss aversion to reframe the situation.
The question is no longer, "Practice you desire to watch another video plenty to actively click play?" Now, the question is, "Do you desire to cease watching enough to actively click abroad?". It's subtle but powerful, and if your content is adept, viewers will oftentimes keep watching. Also, playlists tin aid improve search rankings, as playlist titles are another opportunity to target keywords.
The easiest way to create a YouTube playlist is to navigate to each video you'd like to add and click the '+' icon underneath the video.
Then you lot can create a new playlist or add information technology to an existing playlist. To become more views on YouTube, create a playlist of your best content and start promoting it today!
iv. Promote Other Videos with End Screens and Cards
Cards and end screens are tools that you can use to promote your videos to become more views on YouTube. Offset, you'll need to verify your YouTube account to access these features. To do this, click on your profile movie in the elevation correct, and then click 'Creator Studio'. Next, click on the 'Status and features' tab:
On this folio, you're able to view extra YouTube channel features and set them upwardly. Now permit'south have a closer look at end screens and cards.
An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-activity.
Cards are a tool that you tin can gear up to pop-upwards anytime in the video. Y'all tin can set these to straight people to some other video or playlist, or yous tin create a poll card which is a great fashion to ask viewers what they'd like to see more of (remember tip number 1?).
To add together end screens and cards to your videos, go to the Creator Studio and click 'Video Director,' then click 'Videos.' Find the video that you desire to add the end screen card to and click 'Edit.' Once y'all're on the video editor page, you can add together end screens and cards by clicking the menu items at the top of the page:
End screens and cards are powerful tools, and then make certain you use them to present calls-to-activeness in your YouTube videos.
5. Add a Watermark to Your Videos
Watermarks allow you to proceeds more than subscribers and free YouTube views by promoting your channel beyond all of your videos. Essentially, a watermark is but an image that you lot can set to announced on all of your videos — most brands use their logo. When a viewer hovers their mouse over a watermark, it prompts them to subscribe. Which is why the Shopify YouTube channel has chosen a watermark saying 'subscribe':
Once again, you lot demand to verify your YouTube account to exist able to upload a watermark. It's worth pointing out that you tin can't option and cull which videos brandish watermarks and which don't — they either appear on all of your videos or none of them.
To add a watermark to your videos head to the Creator Studio and click 'Branding.'
Then click 'Add together a Watermark' and upload your image.
In summary, use this simple tool to promote your make on your YouTube channel.
Tip: Design a watermark that is square, transparent, and in a higher place fifty×50 pixels. Every bit YouTube shrinks downward watermarks when displaying them in the corner of the videos, creating a larger one volition help ensure your branding is visible to your target audition .
6. Make Certain Your Videos Are Embedding Enabled
You've spent ages creating an crawly video and now your viewers want to share information technology on their websites and blogs!
…but they can't. Considering yous forgot to enable embedding.
* Gulp*
Allowing viewers to embed your video on their websites and blogs is an effective manner for your brand to reach new audiences and become more views on YouTube. If a video has embedding enabled, when a viewer clicks 'Share' underneath the video window, YouTube volition show them the 'Embed' option:
Once they click on this, they'll exist able to copy the video's embedding code and paste it onto their weblog or website.
To enable embedding, caput to the Creator Studio and navigate to the video'southward edit folio.
Then click 'Advanced Settings' and ringlet downwardly to the "Distribution options" and make certain the "Allow Embedding" is ticked:
Lesser-line: Make sure your videos have embedding enabled to encourage viewers to share your content.
If you take followers on other social channels, let them know each time you upload a new video to YouTube. A skilful style to do this is with a short teaser video. For example, you lot tin create a minute-long teaser for a new YouTube video, then post it on your Facebook page with a link to the full video on your YouTube channel .
To brand things easier, try using a social media scheduling tool like Hootsuite or Buffer . But don't but stick to social channels. You lot tin can besides embed your YouTube videos in relevant web log posts and pages on your website.
And don't forget about email marketing . With an manufacture average open up charge per unit of 18 percent and a buy charge per unit of 66 percentage, email marketing is a powerhouse when it comes to sales conversions. Information technology doesn't need to exist also complicated either.
(Psst! If you haven't already, brand sure to subscribe to our newsletter to learn more than virtually how to build your online business.)
YouTube isn't a standalone social channel, then make sure to cross-promote your videos through your free marketing channels .
8. Understand the Importance of 'Lookout man Time'
YouTube describes their algorithm equally a " search and discovery system ." This algorithm determines which videos are shown:
- On the homepage
- As suggested videos
- In search results
- Under the Subscriptions tab
- Through notifications that viewers have created
What'south more than, the algorithm doesn't just impact individual videos, but entire YouTube channels. YouTube's algorithm is complex, just the virtually important thing to sympathize is that it's heavily based on 'Watch Time.' In fact, according to YouTube , "Each video uploaded — also as every channel on YouTube — is 'ranked' by watch time."
Lookout man Fourth dimension is how much time people spend actually watching your videos:
Bottom-line: YouTube rewards quality. The better your videos are, the more fourth dimension people spend watching them. This will increase your Sentinel Time minutes so YouTube will favor your videos and channel.
One more thing: Your YouTube channel tin too earn 'watch fourth dimension credits' for referring viewers to other videos. It's basically similar chapter marketing .
In summary: Focus on retaining viewers for as long as yous can, and don't be afraid of promoting other YouTube channels in your niche!
YouTube isn't just a video search engine. It'due south likewise a social network. So to become more views on YouTube, you need to apply it like other social networks. In other words, it isn't enough to just regularly share videos, you also demand to actively engage your audience.
How? The best way is to merely reply to comments — especially if someone asks a direct question. Because other viewers will be more than likely to comment themselves if they know they'll receive a response. It only takes a 2nd, and you can do it while yous're browsing your comments for new video ideas (remember tip number 1?).
Besides that, effort to exist an active member of your niche customs. Subscribe to other channels in your niche, leave comments on their videos, and share any that your ain audition might relish. In other words, give before yous become.
If you lot appoint generously and authentically, viewers will find and it will be much easier to establish your brand in a niche of passionate fans. And recollect, promoting other videos volition score you Lookout Time credits, which will help to boost your channel in YouTube'southward algorithm. Lastly, you can likewise involve viewers directly.
Ane of the easiest ways to do this is to concur a contest or prize draw. For case, you could ask viewers to share your video on Facebook and go out a comment to be entered into a draw to win one of your products. Growing a loyal, active community is a surefire manner to become more views on YouTube.
10. Optimize Your Video Titles
YouTube is a search engine. Which ways search engine optimization (SEO) matters.
YouTube's algorithm takes multiple items into business relationship when selecting videos for search results. And the platform provides a number of opportunities to optimize your aqueduct and videos — including video file names, titles, descriptions, and tags.
So include equally much information as possible. Crucially, you need to know which keywords you lot want your videos and channel to rank for.
YouTuber Graham Cochrane discovers relevant keywords by typing potential keywords into the search bar to see what appears in the autocomplete. You tin besides utilize complimentary keyword tools similar Google Trends and Google Ads Keyword Planner .
Merely beware… YouTube will penalize you for including keywords that aren't relevant to your video. Too continue your titles betwixt 60-70 characters long . This gives you the most room to create a compelling title, while too ensuring that it won't be cut brusque in search results. Lastly, don't forget the humans!
Certain, yous need to utilize keywords to aid your videos rank in search results, merely to become more than free YouTube views, you also need your video titles and descriptions to appeal to viewers. In general, aim for a remainder between authentic, informative, and attention-grabbing.
Equally the famed copywriter David Ogilvy once wrote , "When you have written your headline, yous accept spent eighty cents out of your dollar." So whatever you do, pay close attention to your video titles.
xi. Optimize Your Channel
Optimizing your aqueduct is vital to strengthening your make and boosting your YouTube views. And YouTube provides enough of means to optimize your aqueduct. Here's how Daniel Wellington has done information technology:
Let's quickly run through some of the master components:
Create a strong, consequent brand aesthetic.
Ensure that your YouTube branding is consistent with your website and other social channels. This means using the same logo, images, and colors . Your profile motion-picture show should exist 800 x 800 pixels. It should also notwithstanding look good when displayed smaller. Your banner art should exist at least 2560 x 1440 pixels, and there's a template to help you pattern your imprint art in YouTube's Creator University .
Optimize your YouTube aqueduct clarification.
This is shown on your channel's 'Nearly' tab. You but get 1,000 characters, and so make 'em count. What should you write in your YouTube channel description? Well, start with a quick description of your brand and the benefits of your products.
So tell viewers why they should sentinel your YouTube videos. Are you teaching them something? Or is your aqueduct more often than not near entertainment? Lesser-line: Tell viewers what's in it for them. But like your individual video titles, make sure that you include your targeted keywords in your YouTube channel description.
Add your social channels, links to your website, and a way to get in contact.
In other words, make information technology piece of cake for viewers to find out more about your brand.
Add channel keywords.
In one case you lot've researched and decided on the keywords you want your channel to rank for in the search results, click "Channel," and then "Advanced." And so simply input your keywords into the box titled "Channel Keywords."
Lastly, enable related channels.
"I of the biggest mistakes I run into business organisation channels make is that they turn off the 'related channels' feature on YouTube," said Syed Balkhi , the founder of List25 (which has over 2.3 million subscribers and 582 meg views).
By turning it off, you lot remove your channel from YouTube's recommendations. As a consequence, you'll lose the network consequence that makes YouTube such a powerful tool.
In summary, brand sure that yous optimize your YouTube aqueduct and that all of your information is complete.
12. Create a YouTube Trailer Featuring Your All-time Content
Your YouTube trailer is a short video that's shown to new visitors on your channel. It's a fantastic opportunity to:
- Evidence viewers what kind of content you create,
- Highlight the benefits your channel provides,
- And, encourage them to subscribe.
There are no specific rules around the trailer's maximum length, but nearly YouTubers keep it between 25-30 seconds.
What makes a fantastic YouTube trailer? A nice short video that conveys your story, ambitions, and vision. Then, when thinking of ideas for your trailer, enquire yourself, "What's my background"? "What do I promise to achieve"? "What compelled me to create a YouTube channel"?
Keep the most interesting things you have to say reserved for the first few seconds, merely sprinkle your personality throughout the trailer, like international series entrepreneur Peter Sage did:
To create your trailer, get to your channel homepage and click "Customise Aqueduct." This volition redirect you lot to a page where y'all can upload your trailer'south footage. Once done, write a description, enter your SEO tags, and click "Publish."
Afterward publishing, head dorsum to your channel homepage and click the Customise Channel push again. The trailer should at present be present in your video library. Set up it every bit your YouTube trailer by clicking the "For New Visitors" tab.
And that'south it. Your channel trailer is ready to make an impact. Permit information technology exercise the legwork of impressing whoever decides to check out your aqueduct.
13. Create Compelling Thumbnail Images
A thumbnail is a video's preview image. This fiddling paradigm is extremely important if you desire to get more free YouTube views. When you upload a video, you can choose ane of the auto-generated thumbnail images.
Don't. Instead, create and upload your ain custom thumbnail image. YouTube reports that 90 percent of the height-performing videos on YouTube utilize them — and for good reason.
(If y'all oasis't yet, yous demand to verify your YouTube business relationship to access this feature.)
An effective thumbnail image tin assistance your videos stand out.
YouTube says , "Thumbnails require an art director'south eye for branding, and shouldn't exist an afterthought." In fact, they recommend that you recall about your thumbnail before you start filming. That way, you can make sure you capture the footage needed to create a compelling thumbnail image. A skillful thumbnail is one that is eye-communicable, compelling, coinciding with your make, and accurately represents the video's content.
In general, try to include:
- Brightly colored backgrounds
- Close-ups of faces
- Text overlays
- Subtle branding — similar a small-scale logo or watermark
Okay, what about the technicalities? Your thumbnail should:
- Use a 16:9 attribute ratio, every bit this is the about used aspect ratio in YouTube players
- Have a resolution of 1280×720
- Take a file-size of less than 2MB
- Exist formatted as a .JPG, .GIF, .BMP, or .PNG
You lot can also use a complimentary image editing and graphic design tool like Canva to create your thumbnails. Remember, thumbnails are one of the all-time means to grab the attention of people browsing YouTube, so make sure that yours are constructive and compelling.
To learn more well-nigh the perfect YouTube thumbnail size and all-time practices, check out our guide hither.
xiv. Transcribe Your Videos
Creating videos is great, but sometimes your audience will demand a transcription due to language constraints or disability. YouTube allows for closed captions where a transcript is added as subtitles to a video. Viewers can toggle these subtitles on and off at will. If you plan on opening your videos to an international market, transcriptions tin can be a great idea. Translating scripts are useful for helping those with other language abilities to empathise your videos ameliorate.
How do you create a transcription certificate for upload to YouTube? It is quite simple really. You create a SubRip Subtitle file, SRT for short, which includes the start and terminate times adjacent to the text.
This can then be saved every bit a file with timings included so that text displays at the right fourth dimension in the video.
Once uploaded to YouTube, or any other video platform, double check your timings are correct and viola, you've got yourself a closed caption video.
fifteen. Publish Your Videos at The Best Time
The best time is when your target visitors are watching your videos. Fortunately, this is no longer a mystery every bit YouTube tracks the hours and days when your audition is on YouTube. You tin can dig into your "When your viewers are on YouTube" written report to place peak times and publish content in an hour or two before those peaks. Publishing earlier will give your audience a gamble to notice your new videos, resulting in more gratis views.
To access the report, get to your channel homepage, click Customize Channel, select Analytics from the left-hand tab below your channel profile picture, and click the Audition tab. You should at present see the option to generate a "When your viewers are on YouTube" report. If you lot don't accept enough daily views to generate this report, then you tin try publishing in the hours nosotros've mentioned in our post The Best Fourth dimension to Mail service on Social Media in 2021 .
16. Invite Guest Vloggers
Invitee blogging is a great way to gain new followers and viewers. Identifying influencers who have a similar audience to yours will open your channel upward to potential viewers who have the same interests as y'all. Building a close relationship with these influencers after creating a video with them will hateful that they volition share your videos with their followers if you do the same for them. This reciprocity is a surefire way to gain free new views on YouTube.
Guest Vloggers are cracking not simply for free ways to become more views but likewise to add more than diverseness to your videos. Having another person to brainstorm video ideas with tin can open up the door to creative videography which will, in turn, create more views on your YouTube aqueduct.
Digital marketer and author Hashemite kingdom of jordan Platten often records videos with influencers:
For sure, it's not only his audience tuning in and sharing these videos, but the influencer's as well.
Following on from invitee vloggers, building a strong influencer community that shares community content and works together to help anybody involved is a great way to get more views on your YouTube channel. Existence an influencer can be very lonely and competitive. Reaching out to influencers similar to yourself to share knowledge and information can assist to build a community of influencers that look after each other and aid people who are struggling.
Identifying similar influencers through tools like Unamo or Buzzsumo and reaching out to them will start the ball rolling only exist sure to have a goal and compelling reason to maintain contact so that information technology is a reciprocal relationship and not one-sided.
18. Know What'south Viral
Keeping upwardly to date with things happening in your industry tin be the difference betwixt becoming popular or sinking into the background. Those with a deep understanding of what is happening in their world can create videos that are current and interesting to those researching the niche. Just this knowledge of your industry too helps you identify viral content as it happens and so y'all tin can share it with your following before anyone else. Existence the outset to share information volition identify y'all as a leader in your field, leading to more exposure to your content and more views.
FAQ about getting views on Youtube
What counts equally a view on YouTube?
A view counts on YouTube when a user intentionally plays a video and watches it for at to the lowest degree 30 seconds. Repeat views also stand up upward to a sure signal (effectually 4-5 views), afterward which YouTube stops counting repeated playback from the user'south business relationship or device.
Where is the best place to share YouTube videos?
There's no ane best identify to share your videos, as y'all can get a bigger reach past distributing them on multiple platforms. Here are some websites where y'all can share or promote your YouTube videos:
- Quora
- Medium
- Digg
- Personal website/weblog
- Newsletter
- BoredPanda
- Niche forums
- Wimp
- Stumbleupon
How do I share a YouTube video from my mobile?
- Open the relevant YouTube video.
- Tap the "Share" icon and copy the video URL.
- Paste the URL on the platform where you want to share the video.
If you choose to share the video on a specific platform, tap on that platform'southward name instead of copying the video URL. Then select the contact you lot wish to share the video with, and permit YouTube handle the rest.
Your Turn
There you lot take it: 18 ways to get more views on YouTube!
In summary: First, focus on creating great content that your target audition will dear.
Then exercise your all-time to optimize your content and channel, and promote your content through other channels.
Lastly, get involved in your niche customs and nurture relationships with your viewers!
Which 1 of these tactics are yous going to utilize first to get more than YouTube views? Leave a comment beneath and let u.s.a. know!
Source: https://www.oberlo.com/blog/easy-and-free-ways-to-get-more-views-on-youtube
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